For Rebrush, we chose a chunky, modern typeface that feels approachable yet elevated. A rich, natural color palette grounds the design in sustainability, while a topographic-inspired pattern (echoing the flow of toothpaste) adds movement and a subtle nod to daily rituals.

For Rebrush, we chose a chunky, modern typeface that feels approachable yet elevated. A rich, natural color palette grounds the design in sustainability, while a topographic-inspired pattern (echoing the flow of toothpaste) adds movement and a subtle nod to daily rituals.